OrganizationPublished on 31 August 2026
Embassy publications
To mark the 75th anniversary of diplomatic relations between Switzerland and China, the book moves beyond a conventional political or historical narrative and adopts an object-based approach, using 75 symbolic visual objects to reflect the evolving ties between the two countries.
‘Pretty Good Switzerland’ is the theme of the 2024-2025 public diplomacy campaign of the Embassy and Consulates of Switzerland in China. The brochure highlights Switzerland's economic strengths across 12 key sectors.
‘Diversity + Me’ is the theme of the 2023 Swiss Embassy's public diplomacy campaign. The brochure gives an in-depth view of the challenges and successes of inclusion in Swiss society.
‘Swissplained’ is the theme of the 2022 Swiss Embassy's public diplomacy campaign. The brochure provides a close view on Switzerland in various aspects.